Recently while attending a “meet the press” event for PR pros, someone asked, what is the biggest peeve journalists have about PR people? (Of course there are many.) The answer was surprising and ridiculous. The answer was that PR people are hard to find on vendor websites. That something so easy to mend can be so high on the list of annoyances is a real kill joy. But visit most vendor sites and you’ll see how the PR contact is nowhere to be found.
The first place I tend to look is at a company’s press release. When these are distributed via a wire service, the contact is always there, but for some reason a lot of vendors delete it once it gets posted. Why, I don’t know.
About the best example I’ve seen among vendors for addressing the big peeve is Enterworks (not a client). I’ve never seen a vendor care so much about ‘servicing’ a press query. And service is what it’s all about. They write, “We welcome media and analyst inquiries. We respect the value of your limited time, and will prove it with quick, concise, and substantive responses.”
Now that’s the service model to follow.